Academy for Digital Marketing

OVERVIEW

This program offers you the opportunity to gain platform-specific skills while establishing a broad-based understanding of today’s dynamic digital marketing landscape.

At the end of the program you will develop the essential digital marketing skill set and open up new job opportunities in a large corporation or a small firm, or even go independent as a freelance digital marketer.

STUDY PROGRAM

  1. Introduction and Frameworks
    • Introduction
    • Marketing (basic concepts)
      • Traditional VS Digital
      • Inbound VS Outbound
      • B2B vs B2C
      • Audience segmentation
    • Digital Marketing (basic concepts)
      • The Digital Marketing Funnel
      • User Journey
      • User Centric Marketing Trends
    • Integrated Marketing Communication
  1. Digital Marketing Toolkit
    • Facebook Business Manager
      • Facebook Analytics and Audience Insights
      • Facebook Pixel
      • Linkedin and Twitter – platforms
    • Google AdWords platform
    • Google Analytics and Google Data Studio
    • Google Tag Manager
  1. Paid Media Channels
    • Paid Social
      • IG & FB advertising
      • LinkedIn advertising
      • Twitter advertising
    • SEM
      • Google Search Network – Google Ads
    • Display advertising and Google Display Network
    • Video ads (YouTube advertising)
  1. Owned Media Channels
    • Websites and Landing Page
      • Website development from a digital marketing perspective
      • Landing Page – purpose, creation and optimization
      • Best practices
    • Content marketing
      • Content forms
      • Content planning
      • Content development
      • Storytelling
      • Best practices
    • Social Media
      • Social Media Management
      • Social Media Content – Planning and Development
    • Email marketing
      • Contact management and segmentation
      • Creating a high-performing email
      • Testing and optimization
    • Newsletter
      • Newsletter planning and creation
      • Best practices
    • Mobile Apps
    • PR
  1. Earned Media Channels
    • SEO
      • Google Search Console
      • On-Page SEO
      • Off-page SEO
  1. Digital Marketing Strategy
    • Growth Strategies
    • Objectives and KPIs
    • Conversion tracking, measurement and attribution
    • Communication Framework Development
    • Multi-channel approach
  1. Graphics Design Basics
    • Adobe Photoshop
  1. Project and presentation

COMPETENCIES

  • Demonstrate a clear understanding of the core concepts of digital marketing
  • Plan and create paid social media campaigns on platforms such as Facebook, Instagram, and LinkedIn
  • Master the key social platforms and understand the relevance and application of each individual social platform from a digital marketing perspective
  • Understand the fundamental concepts of PPC advertising
  • Conduct effective keyword research
  • Demonstrate proficiency in building and optimizing Google Search and Google Display campaigns
  • Run effective marketing campaigns on YouTube and Google Video advertising solutions
  • Get the knowledge and skills to implement an effective SEO strategy
  • Build and execute a successful content marketing strategy
  • Able to create and manage e-mail marketing campaigns
  • Efficient use of Google’s measurement tools like Google Analytics, Google Tag Manager and Google Data Studio
  • A comprehensive understanding of digital strategy and planning and appropriate channel selection within a digital campaign
  • Develop an effective communication plan
  • Gain understanding of basic graphic design principles
  • Set and measure key performance indicators (KPIs) and analyze the effectiveness of digital campaigns

 

JOB OPPORTUNITIES

Digital Marketer, Performance Marketing Specialist, Digital Advertising Specialist, SEM Specialist, SEO Specialist, Social Media Coordinator, Digital Marketing Analyst, Content Creator

 

TIMELINE

Duration: 6 months

Classes: 180 (3 classes per day)

Start date: 19.10.2020 – 30.04.2021

Lectures: twice a week from 5:30 pm until 8:00 pm and every 2nd Friday

Tuition fees & Payment